As part of my internship at Quality Transformer & Electronics, I created a presentation focused on how businesses can effectively market to Gen Z. I conducted extensive market research to understand this generation's purchasing behaviors, values, and media consumption patterns. From this analysis, I identified key trends and insights that released how Gen Z engages with brands and what drives their decision-making. Using these findings, I developed actionable marketing strategies tailored to resonate with Gen Z. This project strengthened my market research and analysis skills.